Fiona Mackay has joined Nissan GB as its new advertising director, tasked with main its advertising transformation within the UK because it accelerates in direction of changing into an all-EV model by 2030.

The automobile firm mentioned Mackay brings a wealth of earlier expertise main giant groups by way of complicated organisational change throughout quite a lot of roles in OEM product, model and advertising. She has joined Nissan from Auto Dealer, the place she spent three years as director of automotive finance, and she or he had beforehand spent two years as advertising director at Nissan’s finance associate, RCI.

“It is a implausible alternative to hitch a extremely dynamic firm that dares to do issues otherwise and has formidable plans for the longer term,” she mentioned.

“The automotive trade is experiencing fast evolution, whether or not that be in electrification, evolving client wants or digital transformation, so an opportunity to guide that change and positively affect folks’s perceptions of electrical automobiles with one of many market leaders is irresistible.”

Andrew Humberstone, managing director of Nissan GB, added: “I’m delighted to welcome Fiona to our crew and sit up for working along with her on quite a lot of thrilling initiatives.

“Her mixture of experience and expertise in automotive gross sales, advertising and the monetary sectors can be an actual asset to our organisation as we embrace the modifications going down in our trade and drive our enterprise forwards to future success.”