E-commerce firm drivvn has seen car gross sales develop by 257% from £709 million in 2022 to £2.2 billion in 2023.
The corporate now helps 14 manufacturers in 10 nations throughout Europe and has expanded its buyer base into the fleet sector. The tempo of e-commerce progress continues to speed up as drivvn’s newest on-line retailer achieved £100m in gross sales in its first two months.
Commenting, Peter Brown, chief govt of drivvn, mentioned: “Our mission is to assist the automotive business speed up its e-commerce providing, giving clients a seamless omnichannel expertise. As we proceed to scale, we deliver better data-led perception into the gross sales course of to continually enhance the consumers’ journey and profitable conversion to sale.
“We now work with OEMs, fleet corporations and sellers to enhance gross sales conversion, and our aim is to develop into the most important international supplier of automotive e-commerce options. Our modular method ensures that our expertise could be shortly deployed to enhance any facet of the net gross sales journey from car comparators to finance choices.”
Primarily based in Warwick and workplaces throughout Europe, the crew at drivvn has grown from 40 to 55 within the final 12 months as the corporate invests in its growth capability, information perception and consumer administration.
The e-commerce firm counts Audi, Citroen, Fiat, Ford, Opel, Peugeot, Vauxhall, Volvo and VW as its shoppers. During the last 12 months, it has additionally launched new channels for Motability and has simply delivered its first multi-brand leasing resolution.
“On-line gross sales proceed to develop even because the business continues to see registrations fall beneath pre-pandemic ranges,” mentioned Brown. “Each automotive enterprise will need to have a web based providing that lets clients be part of up their on-line journey with their retailers. Now we have been working arduous to ensure brokers and retailers get entry to all clients within the journey, in order that the shopper expertise is seamless from begin to end.”
drivvn is a completely owned subsidiary of the TCC Group and helps companies to speed up on-line gross sales via its e-commerce shops and channels, out there as bolt-on modules to current options or as a full end-to-end journey.